Public Relations Fees

 

Are you a Calgary business owner and want one of your employees trained to manage your Public Relations? We offer one and two day private classes to give you the tools you need.

All fees are on a per client basis. The training options listed below are an excellent alternative if your PR budget is limited or if you want to give a current employee added value.

 

Public Relations Training

One-day Class (6.5 to 7 hours)

 

    • Up to two employees (add $250 per extra employee)
    • How to write an effective press release (2.5 hours)
    • How to send out your press release (1 hour)
    • What are the best publications for your story? (.5)
    • Who are the journalists you need to know? (.5 hours)
    • Interview training: Video recorded session (2 hours)
    • PR Etiquette – Dos and Don’ts (.5 hour)

Cost: $1250

Two-day Class (12 to 13 hours)

 

    • Up to four employees (add $400 per extra employee)
    • How to write an effective press release (2.5 hours)
    • How to send out your press release + Advanced Techniques (2 hour)
    • What are the best publications for your story? (.5)
    • Who are the journalists you need to know? (.5 hours)
    • Scenarios: Good News and Crisis Management. Includes mock scenario (1.5 hours)
    • Being Interviewed: Video recorded sessions (3 hours)
    • Research and Data Gathering Secrets (1 hour)
    • The Elevator Speech and Telephone Interviews (.5 hour)
    • PR Etiquette – Dos and Don’ts (.5 hour)
    • A lifesaving bonus for every PR person (given at the end of the class)
    • Added bonus: 3 hours of follow-up Q and A

Cost: $2100