matterhorn calgary public relations century down casino

Client: Calgary Horse Racing at Century Downs

Century Downs Public Relations Part 3

Below is the press release for the official opening Century Downs and the first day of racing (Saturday, April 25). Following the press release is the schedule of events including a media tour of the grounds, some harness racing terminology and, biographies of three featured drivers.

Calgary Pr Companies

For Jim Prentice’s speech click – Jim Prentice Century Downs Calgary

April 25, 2015 Century Downs First Day of Racing

Harness Racing at Century Downs Calgary Public Relations

April 24, 2015 PRESS RELEASE

Century Casinos to Announce the Opening of the Racetrack at Century Downs Racetrack and Casino in Calgary, Canada

Calgary, Alberta, Canada, April 25, 2015 – Century Casinos, Inc. (NASDAQ Capital Market®: CNTY) to announce the opening of the racetrack at Century Downs Racetrack and Casino in Calgary, Alberta At 2:00 p.m. MST

Race one at Century Downs Racetrack will mark the first horse race in Calgary in eight years. The horses and drivers for this first season of harness racing are a part of the Alberta Standardbred Horse Association. Century Downs Racetrack and Casino includes a 1.1 kilometer (approx. 7/10ths of a mile) racetrack, and 30,000-square-foot casino with 550 gaming machines including electronic table games, bar, lounge, restaurant and an off-track betting area.

The track will host standardbred races in 2015 and starting 2016 thoroughbred and quarter horse races as well. Century Downs Racetrack and Casino is located less than one mile north of the city limits of Calgary and 4.5 miles from the Calgary International Airport. The location is ideally positioned exiting off the Queen Elizabeth II Highway, which is the main corridor between Calgary and Edmonton and one of the most heavily used highways in Western Canada. Also located next to the CrossIron Mills shopping centre, a major regional attraction. Century Downs Racetrack and Casino has the potential to capture both the north and the northwest Calgary markets, which do not currently have a casino.

About Century Casinos, Inc.: Century Casinos, Inc. is an international casino entertainment company that operates 30 casinos worldwide. For more information about Century Casinos, visit the website at Century Casinos’ common stock trades on The NASDAQ Capital Market® under the symbol CNTY. Contact: Contact: Matterhorn PR, David Howse Tel: 403-991-8863, Email:

April 25th Media Event

Schedule of Events

8:30am – Media to arrive
9:00am – Speeches
9:30am – Questions from the media
10:00am – Media Tour around track – using Universal Coaches 24-person shuttle – meet at main casino doors
2:00pm – Post Time

Century Downs Racetrack and Casino Horse Race Terminology

Standardbred racing: The sport of racing Standardbred horses harnessed to 2-wheeled sulkies driven by a driver.
Thoroughbred racing: The sport of racing Thoroughbred horses on horseback with a jockey riding the horse.
Backstretch: The straight part of the track opposite the finish line or the stable area.
Clubhouse Turn: The first turn of races that begin on the frontstretch/homestretch.
Fast Track: Rating of a dirt track that is dry and hard.
Front Runner: A horse that wants to run on or near the lead.
Going: The condition of the racing surface. Dirt courses are generally rated Fast, Good, Muddy, or Sloppy.
Handicap: A race in which the racing secretary assigns weights designed to equalize the winning chances of the entrants; or to study horses’ records in order to determine the chances of each to win the race.
Odds Board: The tote board, usually found in the infield.
Pace: The speed of the leaders at each stage of the race.
Pari-mutuels: French system of wagering where winning bettors get all the money wagered by the losers, after a deduction of a percentage by the track (Take Out).
Post: Starting gate.
Post parade: Horses going from paddock to starting gate past the stands.
Sulky: is a lightweight cart having two wheels and a seat for the driver.
Quarter pole: Post on the infield rail that indicates two furlongs to the finish line
Trip: The course followed by a horse and rider during the running of a race and describes the “trouble” encountered. A horse that had a “good trip” did not encounter any unusual difficulty.
A “bad trip” might involve racing wide, or being boxed in by other horses.

Driver Profiles

KELLY HOERDT Resides in Beaumont, Alberta
Driving Colours – Green-Black-White Kelly Hoerdt, of Beaumont, Alberta, is a successful horseman who is annually near the top of the training and driving charts in Alberta. Hoerdt has been busy training a full stable of 40 horses for the upcoming meet at Century Downs. Training back nicely amongst his stable stars is the 2014 Champion Three-Year-Old Colt and the 2014 Western Canada Pacing Derby winner Outlaw Gunpowder.

Joining Outlaw Gunpowder will be stablemate Ghost Pine. Hoerdt is very happy with his group of three-year-olds which includes Cool Cowboy (2014 Champion Two-Year-Old Colt), True Rock (Champion Two-Year-Old Filly), Nostalgia (a Sportswriter filly) and a very talented three-year-old Dragon Again colt. In addition, Hoerdt is also training down 10 promising two-year-olds and his old campaigners Greek Ruler and Hilldrop Shady will both return and line up behind the gate at Century Downs. Kelly worked with his Dad, Fred, and the horses from the time he was six.

The turning point came at age 14 when Fred gave Kelly half of a horse, Sarepta Mile, who Kelly jogged and took care of. He never looked back, and has had many great horses over the years including Nealies Smartie, a winner of $350,000, Ray’s Promise, a winner of $200,000. There were pacers like Idle Promises, who won $300,000 in 2005; Blue Star Majesty, who set an Alberta single-season earnings record of $275,000 in 2006; Trust the Artist, who won the Western Canada Pacing Derby in 2007 and retired with earnings of $600,000; and River Lass, who was named horse of the year in 2010 and holds the track record at Alberta Downs in Lacombe for aged mares.

In 2013, Kelly was voted the winner of the O’Brien Award of Horsemanship. In 2013, his stable was led by sophomore pacing colt Premium Attraction, a multiple stakes winner who rattled off six wins in 11 races and over $111,000. Hoerdt was also a co-winner of Alberta’s Trainer of the Year Award in 2013.

Driving Stats Year Starts Wins-Seconds-Thirds Earnings 2014 328 69-51-47 $331,086 Lifetime 11,975 1708-1636-1569 $10.3 million Training Stats Year Starts Wins-Seconds-Thirds Earnings 2014 396 83-63-61 $576,513 Lifetime 7243 1388-1091-1003 $9.7 million

TRAVIS CULLEN Resides in Airdrie, Alberta Driving Colours – Blue-White Travis Cullen trains a stable of 19 horses in southern Alberta and has eight young horses training with his parents in Manitoba.

He’s recently purchased a few new horses from the east. “I like to bring in new fresh horses to my stable,” stated Cullen. His superstar, 2014 Alberta Horse of the Year Who Doesnt, will stay in Alberta and continue to race under Cullen’s care. 2014 was another great year for Travis Cullen who picked up honors as Driver, Trainer and Horseperson of the Year for Alberta at the annual ASHA awards. This was a repeat performance for the young horseman who won all of these titles in 2013 as well as being honored nationally as Canada’s Future Star Award winner after finishing as the nation’s leading percentage trainer in 2013 with an average of .433.

He put together an impressive training record of 120-78-59 in 422 starts and was the leading dash winner at both Alberta Downs and Northlands Park. The talented horseman closed out Alberta Downs’ 2013 meet with five wins on the last day of racing while securing both the Lacombe track’s driving and training titles. In 2013 he also won several Alberta Sires Stakes events.

Driving Stats Year Starts Wins-Seconds-Thirds Earnings 2014 704 192-119-92 $777,537 LIFETIME 1828 445-303-241 $1,656,955 TRAINING STATS Year Starts Wins-Seconds-Thirds Earnings 2014 512 174-109-73 $715,751 LIFETIME 1335 379-260-187 $1,332,921

Gerry Hudon Resides in Sturgeon County, Alberta Driving Colours – Yellow-Red Gerry Hudon is currently training 31 horses. Leading Hudon’s camp this year will be the 2012 Horse Of The Year Timberline Court and top Open mare American Passion.

Gerry plans to make the move [with] his stable to Century Downs when the second barn is built. Gerry Hudon is in his 30th season of driving and shows no signs of slowing down as he continues to post impressive stats year after year. The well respected horseman, who is a native of Manitoba, continues to compete at the upper echelon of the sport both in training and driving.

Gerry is a third generation horseman and took an interest when his Dad Lauric went to work at a Standardbred breeding farm near Virden, Manitoba. Following a few summers working for his uncle Joe (Hudon) in racing, Gerry went to work for Don Monkman Jr. as a caretaker and traveled with E Jay Bullet on a successful 1988 eastern tour through Ontario, Quebec and New Brunswick. Six months later, Gerry, who started driving in 1983, went out on his own in Alberta.

Driving Stats Year Starts Wins-Seconds-Thirds Earnings 2014 580 85-79-95 $420,860 Lifetime 17,243 2759-2438-2371 $15.9 million Training Stats Year Starts Wins-Seconds-Thirds Earnings 2014 362 64-50-65 $288,543 Lifetime 10975 1993-1568-1504 $12.6 million