Franco Lombardo

Franco Lombardo


Great White Elephant Why Rich Kids Hate their Parents Franco Lombardo

Franco Lombardo is renowned as a speaker and advisor who has coached some of North America’s wealthiest families for almost twenty years. Through his extensive work with business families, Lombardo identified a universal dynamic and unexplained connection between the individual and the relationship they have with money and the impact this relationship has on their families and businesses.

In combing over two decades of training in the facilitation of personal growth and his vast experience as a wealth advisor, Lombardo developed an investigative process that allows individuals in families connect the above relationships with their wealth and themselves. This process is called “Life After Wealth”. He is the author of three books: Life After Wealth: When is Enough, Enough? And “Money Motto, The Path to Authentic Wealth”. His third book “Great White Elephant, Why Rich Kids Hate Their Parents!”

Franco is a sought after speaker globally and has spoken to The Canadian institute of Chartered Accountants (CICA), The Society of Trust and Estate Practitioners (STEP), The Family Office Association, Young Presidents Organization (YPO) and Tiger 21. He has appeared as a guest on national television shows such as “Money Talks” on BNN and “The Morning Show” on Global television.

Passionate and engaging, Franco is considered a leading expert on the issues of psychology of money and its interaction within family’s legacy for wealth and transition. He is committed to healing families so they can embrace their greatness by unconditionally loving themselves.